Gaana launches HotShots to fill TikTok demand.

Gaana launches HotShots :

Gaana an audio streaming service owned by the Times Network has launched HotShots a social media video platform that will allow Indian content creators to create and share short viral videos and stories on its platform.

This move comes days after the Indian government’s decision to ban 59 Chinese apps in India, which included TikTok, Helo, Vigo Video, Bigo Live, Likee, etc. These platforms have a total user base of 400+ million users worldwide.

HotShots will offer influencers an opportunity to migrate to an Indian platform and build their success stories, the company said in a statement. The product experience will comprise a host of ‘HotShot Challenges’ in the performing arts like music, comedy, and dance by HotShot influencers, celebrities, and international artists.

The influencer economy is up with a huge challenge and opportunity after TikTok is gone after its ban. Some influencers are moving to Instagram, YouTube, etc. But it will be very tough to duplicate the success of these Chinese apps that had turned many small-town Indians into overnight sensations, They used to earn anywhere from a few thousand rupees to more than 50 lakh ₹ per month.

Prashan Agarwal – CEO of Gaana said in a statement: “At Gaana, we have always emphasized placing the power of digital content creation into the hands of emerging talent. We had launched a Gaana vertical video platform last year to allow our celebrities and singers to connect with our audience through short videos. We are building upon that expertise by unveiling a short video creation and consumption platform Gaana Hotshots,”

Even Facebook has announced the launch of its Instagram’s Reels feature, the Instagram version of TikTok which will run within the Instagram app and will give such influencer the same opportunity as TikTok provided.

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