New IPL Sponser – 2020: With just one month to go with the Indian Premier League (IPL) in 2020, club structures are busy signing the final effort to deal with the products and investigate current prices during the outbreak. The franchisees re-negotiated as their numbers dropped by 10-20% between days before the panic.
Satish Menon, XI Punjab IPL chief executive officer said some of their customers had come back for discounts.
Satish said, “No one is asking for massive discounts and such negotiations will continue as it is part of the game this year. We will try and avoid giving discounts but instead give value. The only positive side of the pandemic is that it has pushed us to adopt technology and we will be able to leverage it to interact with our fans and spectators, This year is going to be a testing time to see how technology can provide deeper engagement in cricket going forward. We can bring a player on Zoom call, for instance, with multiple number of fans in place of meet and greets which is done on ground.”
Fena, Jio Digital Life and Royal Stag’s and leading sponsors of the Financial Exchange Platform EbixCash Group title. Delhi Capitals IPL team chairman Parth Jindal said the franchise sponsorship rate had dropped sharply, especially now that there were no ‘meetings and greetings’ with the players and there were no free tickets to the stadiums to play games in empty spaces. The IPL franchise will give back anywhere between 15% and 20%. Delhi Capitals has replaced its major sponsors following the pandemic, Daikin. Jindal oversees the paint and cement business and is a brand new sponsor of the JSW team that is part of the steel industry.
The Board of Control for Cricket in India (BCCI) has shifted the tournament to the UAE following the decision by Covid-19 sanctions. Gate Receipts – Since they are not part of the shareholders’ pump this year, a wide range of revenue – Gate Receipts – have been discovered so games can be played in the empty space.
Looking forward to the big IPL view that will continue to generate product interest even at the last minute. The Kolkata Knight Rider recently introduced the Mobile Premier League as its main sponsor, and signed on to the Rajasthan Royals sanitary pad brand Nine to break the cycle of stru health by branding players’ jerseys.
Rajasthan Royal has recently introduced Expo 2020 Dubai UAE as Head Sponsor along with Kipo Wires & Cables, Inox and Geo. Its official partners include Eternal Hospital (Jaipur), Deakin University, Dream 11, Kingfisher and the real IC cricket speaker.
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