PUBG Mobile India to relaunch soon?

• PUBG Mobile might return to India soon as the company has announced its partnership with Microsoft Azure that will allow it to comply with India’s data localization policy.

PUBG mobile fans looked at the silver lining last week when a report indicated that the company plans to re-launch the smash-hit Battle Royale in India. Many preparations are underway to ring in the re-entry of game, which also includes a live broadcast marketing campaign around Diwali.

Details

• Now, the company’s latest move is the right step in that direction. Crafton, the parent company of PUBG Corporation, has entered into an agreement with Microsoft to store user data on the Azure Cloud Network, which can allay Indian government data localization fears.
• The latest cloud deal between Krafton and Microsoft includes a number of products, including PUBG, PUBG Mobile, and PUBG Mobile Lite Games. This means that all user data from these three games will be hosted on Microsoft Azure servers, which are also available in India.
• Krafton may choose to store Indian users’ data on Azure’s local servers so that the data conforms to the localization policy. The development follows a report last week that PUBG Corporation is in talks with cloud service providers in India for PUBG mobile data hosting.
• PUBG Corporation, which developed the original game and its various versions, is a subsidiary of Crafton operating under the umbrella company Bluehole in South Korea. PUBG Corporation recently snatched the publishing rights of PUBG Mobile and PUBG Mobile Lite from Tencent Games in India.
• Prior to the ban, data on PUBG mobile users in India was stored in the Tencent cloud in China. The government announced a ban on PUBG Mobile and PUBG Mobile Lite in September, along with several other apps.
• PUBG Corporation is also looking for a publisher in India for PUBG Mobile. There are allegations that Bharti is in talks with several Indian companies for copyright, including Airtel and Reliance Jio, which could carry out PUBG mobile title operations in India.
• PUBG Corporation has spoken to Alibaba-funded Paytm for publishing rights, according to media reports. It is not yet clear who is interested in this offer, but due to the popularity and benefits available from PUBG Mobile, the search for a publisher is over.

PUBG Mobile is likely to be re-launched in India by the end of this year, with its first announcement coming anytime last week. We can consider this Microsoft Azure Agreement as the first announcement regarding the rejuvenation of PUBG Mobile. Diwali campaign for PUBG Mobile can follow this announcement.

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