What is a WebP image format

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What is a WebP image format?

WebP is a web image format developed by Google that can offer smaller image file sizes at a similar level of quality to existing image formats.

When it comes to saving images for use on the web, there are a number of file types you can use. The three most common options available are PNG, JPEG (or JPG), and GIF.

While these formats are popular, each has its own unique pros and cons:


Jpeg can display highly-detailed images with lots of colors, making them perfect for photographs. At the same time, the files are often very large and don’t always hold up well under compression.


PNG’s are ideal for images without a lot of data involved, such as logos or interface screenshots. They’re excellent at retaining quality when compressed, and support transparency, but don’t work well for photographs.


GIF’s are excellent for animations, but not great for saving static images.


WebP images are an image format from Google designed to let you display images on the web at a similar quality level to existing image formats, but with smaller file size.

According to Google’s data, WebP images are on average:

25-34% smaller in size than comparable JPEG images. 26% smaller in size compared to PNGs.

Though it’s popularity is growing, WebP isn’t yet supported on all browsers. However, it can still be worth using this image format on your site, especially if you upload a lot of images.

WebP Image Format

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